The Lowdown on Content Marketing

 
Download the ‘Lowdown on Content Marketing’ ebook and find out how you can:

  • Learn how to write content that people read
  • Get to earn the trust of your readers
  • Ultimately boost your blog or business

5 Blogging Mistakes That Make You Sound Like A Jerk

by Josh Sarz | Add him up on Google+
blogging mistakes that make you look like a jerk

Are you a jerk?

Blogging brings out the best in people.

It gives them the chance to grow their  business, reach new audiences and of course, make money.

Sadly, it sometimes brings out the worst in us as well.

There are times that we get so caught up with the little traffic and subscriber boosts that we get, that we lose ourselves in the frenzy. We make terrible blogging mistakes.

In this post, I want to talk about something that we all could learn from. These are things you should never forget no matter how awesome you become.

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How To Keep Your Content From Flatlining

by Josh Sarz | Add him up on Google+
content that doesn't flatline

Don't flatline your readers!

What makes people read your blog post?

Of course, the first thing that comes to mind would be to craft a really good headline.

A well-written headline can get you all the traffic that your website’s bandwidth can handle, but what happens after the title?

Reading is like a heartbeat. If your content is poorly structured, the interest level will flatline. Readability goes down to zero.

When that happens, they’ll just hit the ‘back’ button to get rid of you forever.

You don’t want that to happen. You want them to stick around for a while. So how do you keep your content’s readability from dropping and your readers from flatlining?

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How To Increase, Double And Even Triple Your Conversion Rates By Killing Cats

by Josh Sarz | Add him up on Google+
Double, triple conversion rates

Holey smokes, Batman!

Conversion leads to sales.

Sales lead to money. Money… leads to suffering!

Enough with the Yoda impersonation. I apologize for that. I couldn’t resist.

Conversion does lead to sales. That’s why it’s important that your online platform not only focuses on getting traffic, but converting that traffic into subscribers or consumers.

The previous post on why scare tactics don’t work was an experiment of sorts. Not only was I writing to get traffic with that post, but I wanted to see if I could get a few more people to convert by killing cats. And it was a success.

Killing cats? What are you talking about? I thought this was all about writing? Stick with me  and I’ll explain.

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Why Your Business Will Fail If You Don’t Follow These Hidden Rules

by Josh Sarz | Add him up on Google+
content marketing secret

Secrets no one talks about. Or at least, not without you paying them huge sacks of money. These are the few rules that has helped build empires and multi-million dollar companies. And all the so-called ‘entrepreneurs’ and ‘start-ups’ are bound to fail if they don’t follow these guidelines. Think about it. All that time, money [...]

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7 Golden Rules to Writing Marketable Content

by Josh Sarz | Add him up on Google+
content marketing audience

Are you writing marketable content? When I say marketable, I don’t just mean content that brings in more customers or readers. Is your writing strategy good enough that your competition will even pay you NOT to publish that content? Is your writing strategy good enough to attract hordes of readers and subscribers? Is it even [...]

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Why No One Reads Guest Posts Anymore

by Josh Sarz | Add him up on Google+
No one reads guest posts

Who has the time to read guest posts nowadays? Certainly not people like James Chartrand, Derek Halpern, Stuart Mills, Marcus Sheridan and a bunch of other big names. And not only them, but I bet you don’t read all guest post submissions on sites like Problogger, Copyblogger, Freelance Switch, Write to Done, etc… Well, why [...]

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How Other People’s Writing Shaped My Life

by Josh Sarz | Add him up on Google+
child book

Do you remember the first time you opened up a book? My uncle had a HUGE collection of story books that had started to collect dust in the bookshelves at my grandparents’ home. These were books that smelled like books. Not like the new ones we have now. I was about 5 years old. I [...]

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